Blacklane's 2024 in Review: Milestones and Achievements

by Blacklane Team / January 17, 2025 Estimated reading time: 5 minutes

2024 has been a transformative year for Blacklane as we continue to redefine the global chauffeur services landscape. Our expansion in the experiences our guests enjoy  this year has been significant, broadening to include enhanced airport transfers, city-to-city connections, by-the-hour services, and both pre-booked and on-demand in-city rides.

<figcaption class="wp-element-caption">Travel like royalty with Blacklane, offering comfort, style, and professionalism in every ride.</figcaption>

Travel like royalty with Blacklane, offering comfort, style, and professionalism in every ride.

This year, Blacklane  reached across more than 500 cities worldwide, with notable expansions in the U.S., the UK, India, Singapore, and Germany. We've also seen substantial growth in the United Arab Emirates, Saudi Arabia, China, Indonesia, and Japan, paving the way for further expansion in 2025. The dedication and effort of our team have been instrumental in achieving this widespread growth and setting new benchmarks in luxury travel.

Below is a brief list of our shining and key moments from this past year, showcasing our strides in innovation and commitment to excellence. Thank you for being part of this exciting journey. 

Awards and Recognitions of 2024

LuxLife Awards - Best Global Chauffeur Services Provider 2024

We were honored as the Best Global Chauffeur Services Provider of 2024. This award celebrates our dedication to safety, reliability, and the smart technology that sets us apart in the industry, providing peace of mind to travelers around the globe.

Business Travel Awards Europe 2024 - Travel Partner of the Year - Best Taxi/Chauffeur Provider

For the third consecutive year, we won the Best Taxi/Chauffeur Provider award, highlighting our innovative approach and commitment to sustainability. Our efforts in electric vehicle integration and carbon offsetting have particularly been commended.

<figcaption class="wp-element-caption">Blacklane has been honored as the Travel Partner of the Year - Best Taxi/Chauffeur Provider at the Business Travel Awards Europe, marking its third consecutive win!</figcaption>

Blacklane has been honored as the Travel Partner of the Year - Best Taxi/Chauffeur Provider at the Business Travel Awards Europe, marking its third consecutive win!

Travel Weekly Magellan Awards - Car Service - Worldwide Coverage 

Our global chauffeur services earned us the Gold in Car Service - Worldwide Coverage for the third consecutive year, a testament to our consistent quality and commitment to sustainability across the travel industry.

The Business Travel Award, North America - Best Car Service

Blacklane has proudly received the Best Car Service award for the third year running. This recognition stems from our professional, well-trained team and our fleet of premium vehicles, including Mercedes and BMW, which underscore our commitment to customer care. The introduction of our Electric Class service and the fixed-fare City-to-City solutions like New York to Washington, D.C., and Los Angeles to Las Vegas, have set new standards in luxury travel across the U.S.

World Travel Awards - Dubai's Leading Chauffeur Company 2024

We were recognized as Dubai's Leading Chauffeur Company for 2024, affirming our leadership in luxury transportation and unwavering dedication to service excellence in the Middle East.

Business Traveller Awards - Best Chauffeur Service 

We have once again been honored with the Best Chauffeur Service award from Business Traveller Awards, which acknowledges our ongoing commitment to providing superior and innovative car service solutions to business travelers worldwide.

Key Moments of 2024

Launch of City-to-Slopes Service

Expanding our popular City-to-City service, we introduced the City-to-Slopes routes to cater to winter sport enthusiasts. This new service includes connections from major cities to renowned ski resorts in Switzerland, France, Germany, and the US, providing our guests with seamless and stylish access to their favorite winter destinations. 

<figcaption class="wp-element-caption">Blacklane provides a hassle-free transfer from the city to your preferred ski resort, emphasizing comfort, flexibility, and style.</figcaption>

Blacklane provides a hassle-free transfer from the city to your preferred ski resort, emphasizing comfort, flexibility, and style.

Introduction of City-to-Beach Routes

In a similar expansion, we launched City-to-Beach routes, enhancing our City-to-City offerings to include sunny beach destinations. These routes connect major urban centers with popular beaches in Spain, France, the United States, Italy and more. Our dedicated chauffeurs ensure a smooth, relaxing journey from the bustling city streets to the tranquil shores, providing an unparalleled travel experience for those seeking sun and sand.

<figcaption class="wp-element-caption">Leave behind the busy city life and enjoy a smooth, comfortable journey to sun-soaked beaches with Blacklane's City-to-Beach service.</figcaption>

Leave behind the busy city life and enjoy a smooth, comfortable journey to sun-soaked beaches with Blacklane's City-to-Beach service.

Strategic Partnership with SIXT

A significant collaboration in 2024 was with SIXT, making Blacklane chauffeur services bookable through SIXT ride in North America. This partnership enhances the flexibility and convenience for our clients, integrating our luxury chauffeur services with SIXT's robust mobility solutions. This integration offers a diverse range of vehicle options and booking conveniences through the SIXT app, catering to both business and leisure travelers.

In September 2024, Blacklane conducted comprehensive research involving over 3,000 business travelers from the UK, US, and UAE. This insight aimed to assess the impact of travel stress on productivity among business professionals. 

The data revealed that nearly nine in ten participants reported losing at least an hour of productivity due to travel-related stress, with senior executives frequently losing several hours. Key issues identified included the rising costs of travel not matching the quality of service provided. The findings suggest that enhancing travel arrangements with premium services such as pre-booked private airport transfers, continuous WiFi, and access to better travel classes can significantly improve productivity and reduce stress on business trips.

Record-Breaking Financing Round

In October 2024, Blacklane successfully closed its largest financing round ever, raising €60 million (approximately $65 million USD), marking a 25% increase in valuation from our previous round in 2023. This round was robustly supported by existing investors, including high-profile partners like Mercedes-Benz Mobility. This funding will enable us to deepen our market penetration in the U.S., expand our operations to key cities in Saudi Arabia with a new fleet of electric vehicles, and foster innovations in global and local mobility solutions. The investment will also support the launch of unique training programs at our Chauffeur Academies in Saudi Arabia, aimed at elevating the luxury chauffeur experience tailored to the region's burgeoning market needs.

BAMBI Awards 2024 Partnership


The BAMBI Awards, one of Germany's most prestigious cultural honors, recognize excellence in international media and television with an emphasis on achievements in entertainment, literature, sports, and politics. 

<figcaption class="wp-element-caption">Exclusive highlights from the BAMBI Awards 2024 with Judith Williams, Blacklane’s official ambassador, and Blacklane CEO, Dr. Jens Wohltorf.</figcaption>

Exclusive highlights from the BAMBI Awards 2024 with Judith Williams, Blacklane’s official ambassador, and Blacklane CEO, Dr. Jens Wohltorf.

As the official chauffeur partner of the BAMBI Awards in 2024, Blacklane played a crucial role in enhancing the event experience for all VIP guests. We provided premium transportation services that are synonymous with Blacklane's high standards of comfort and elegance. This partnership highlighted our dedication to delivering exceptional service and creating memorable experiences, ensuring that every guest arrived in style and comfort. The event was a prime opportunity to showcase our commitment to quality and our capability to handle high-profile events with meticulous attention to every detail.

Miracle Flights Partnership Milestone

This year marked the fifth anniversary of our partnership with Miracle Flights, an inspiring collaboration that has significantly impacted the lives of many families. Through this partnership, Blacklane has proudly provided complimentary flights and airport transfers for children requiring critical medical care. Over the past five years, our joint efforts have enabled numerous families to access essential medical treatments that were otherwise out of reach due to travel constraints. This initiative is a testament to our commitment to community support and embodies our dedication to genuine care, making a real difference in the lives of those we serve. 

Driving Forward

<figcaption class="wp-element-caption">Don’t settle for just renting a car with a driver, immerse yourself in an experience by booking with Blacklane. <br></figcaption>

Don’t settle for just renting a car with a driver, immerse yourself in an experience by booking with Blacklane.

As we reflect on the achievements and milestones of 2024, it is clear that Blacklane's commitment to excellence, innovation, and community support has driven our success. From enhancing global travel experiences with premium services to supporting meaningful partnerships, Blacklane continues to lead with integrity and dedication. We are proud of our progress and excited for the opportunities that lie ahead in 2025, as we continue to innovate worldwide.

ABOUT THE AUTHOR
blacklane